As Election Day draws near, social media is flooded with reminders from celebs and friends alike to vote in the most important election of our lifetimes. But perhaps the most effective way to garner excitement—especially in the younger crowd—is to spread the word on tie-dye tanks, T-shirts, mugs, and jewelry a la Michelle Obama's viral "VOTE" necklace that captured everyone's attention at this year's Democratic National Convention. Looking to reach more young people, Michelle Obama's organization When We All Vote is releasing its first-ever voting merch collection.
Launching today, the curated collection of items dubbed Vote 4EVER Merch, is "designed to be wearable, functional and cherished well past this current election cycle," When We All Vote said in a press release. The nonpartisan product range runs the gamut from candles and baseball caps to apparel and beauty. Featuring gender-neutral and sustainable products from Black-owned and women-owned businesses, the first When We All Vote merch drop includes a tie-dye tank and shorts set from Danzy; necklace from ByChari (who designed Obama's "VOTE" necklace); a candle from Bright Black; a mug by Franca NYC; lipstick from The Lip Bar, and more.
Courtesy of When We All Vote
Courtesy of When We All Vote
"When Michelle Obama launched this organization in 2018, we set a goal to change the culture around voting, and Vote 4EVER Merch is a part of that mission," Stephanie L. Young, chief officer of culture at When We All Vote, said in a statement. "We know people, especially young people, make statements through what they wear and our hope is that this new line motivates more people to get registered and ready to vote."
Having already helped over 150,000 people register to vote, the organization implemented a clever way to keep the momentum going. In each item of the line, customers will find a QR code that will direct them to a voter registration link. Select items will be available to shop on revolve.com, or shop the full collection here.
Nerisha Penrose Assistant Editor Nerisha is the assistant editor at ELLE.com, covering all things beauty and fashion.
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