Katie Buckleitner

Black beauty should be honored and celebrated 24/7, but with everything going on in the world, it's especially important to show your support right now. One easy—but incredibly valuable—way to show that support? Buying from Black-owned skincare brands. And let me tell you, there are sooo many incredible products to spend your money on—from all-natural body care to celeb-loved retinol serums—that the options are truly endless. So to help you get started, I rounded up 19 of some of the most popular Black-owned skincare brands of 2020. By no means is this an exhaustive list, but it's a really good place to start. Happy shopping!

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1 Epi.logic Skincare

2 Shani Darden Skin Care

I was lucky enough to get one of Shani Darden's iconic facials at her LA studio a few years ago and have been legit hooked on her products ever since. The smart, no B.S. formulas (including two retinol serums, a gentle cleanser, an essence, and an oil-free moisturizer) work on all skin types and provide visible results.

✨ Must-try product: Retinol Reform

3 Eleven by Venus Williams

I grew up obsessed with the Williams sisters, so when Venus launched an SPF collection over the summer under her EleVen line, I couldn't wait to try it out. And let me tell you, the formulas don't disappoint. The green, clean mineral sunscreens (there is a serum version and a cream version) are made with non-nano zinc oxide that's super sheer, so they look non-whitening on all skin tones.

✨Must-try product: Unrivaled Sun Serum SPF 35

4 Beautystat

Developed by cosmetic chemist Ron Robinson, Beautystat's tightly-edited line of skincare products is a favorite among beauty editors (hi, me) and dermatologists alike. There are two vitamin C serums (one for your entire face, and one for just the eye area) plus a lightweight moisturizing cream—all of which are clinically-tested for efficacy.

✨ Must-try product: Universal C Skin Refiner

5 KNC Beauty

After an inspiring trip to Tokyo, beauty influencer and writer Kristen Noel Crawley become obsessed with creating an all-natural lip mask...and, thus, KNC Beauty was born. In addition to the iconic lip mask patch, the brand also has launched retinol infused eye patches (so good), lip balms, and most recently, a trio of sheet masks.

✨ Must-try product: All-Natural Infused Lip Mask

6 Hyper Skin

Founder Desiree Verdejo created Hyper Skin after struggling to find a product that would help with her hormonal acne and the resulting dark spots and hyperpigmentation. The hero product—a super potent (and v affordable) vitamin C serum that's infused with kojic acid and turmeric—is clutch for brightening skin, evening out your tone, and smoothing rough texture.

✨ Must-try product: Hyper Clear Brightening Clearing Vitamin C Serum

7 Lauren Napier Beauty

Beauty guru Lauren Napier is the genius behind the chicest face wipes you'll ever see. Her namesake line has three different face wipes—there's an option for oily/blemish prone, normal/sensitive skin, and dry/aging skin—that are individually packaged so you can keep it in your bag and easily remove your makeup on the go.

✨ Must-try product: Cleanse by Lauren Napier

8 Base Butter

Black-owned skincare brand Base Butter is a godsend for anyone with oily, combination, or acne-prone skin. Their best-selling Radiate Face Jelly is truly the perfect lightweight gel moisturizer: It hydrates with aloe vera and boosts skin elasticity with fatty acids, all without feeling the slightest bit greasy or tacky.

✨ Must-try product: Radiate Face Jelly

9 Beneath Your Mask

Founder Dana Jackson started Beneath Your Mask with her first product Heal: Whipped Skin Soufflé in 2012. The goal? To create a range of skincare products (think: delicious body butters and nourishing serums) that are safe for all skin types, non-irritating, non-toxic, and nice to your immune system.

✨ Must-try product: Heal Whipped Skin Soufflé

10 Unsun Cosmetics

Black-owned Unsun Cosmetics was one of the very first sunscreen brands I fell in love with when I made the switch to physical SPF a few years ago. Frustrated by the lack of clean sunscreen options for women of color, Katonya Breaux launched the line with two highly-blendable tinted mineral sunscreens (there's a light/medium shade and a medium/dark shade) that look imperceptible on all skin tones.

✨ Must-try product: Unsun Mineral Tinted Face Sunscreen

11 Golde

Golde in a word (er, two words): good vibes. Founded by Trinity Mouzon Wofford and her partner, the Black-owned skincare and wellness brand (complete with superfood-powered face masks and ingestibles) is all about feeling good—both inside and out.

✨ Must-try product: Original Turmeric Latte Blend For Skin Glow + Debloat

12 Epara Skincare

Black-owned Epara skincare is the epitome of luxury. Sure, the products are on the pricey side, but between the chic-as-hell packaging and the high-performing formulas full of African botanicals, they're worth every single dollar IMO.

✨ Must-try product: Intense Hydrating Mask

13 Black Girl Sunscreen

Beauty influencers, celebs, and dermatologists all rave about Black Girl Sunscreen. Made for Black women by Black women, the ultra-sheer and super-moisturizing formula is the perfect everyday SPF (bc reminder, you need to protect your skin—no matter its color—24/7).

✨ Must-try product: Black Girl Sunscreen Moisturizing Sunscreen Lotion for Face and Body

14 Oui The People

There is truly no chicer/cooler/trendier shaving brand than Oui The People. Started by Karen Young with the intent to create a beauty brand that helps you feel good about the skin you're already in, Oui The People's razors and skin products reject the idea of "flawlessness" and embrace individuality.

✨ Must-try product: The Single Safety Razor

15 Talula Skincare

If you've got dry skin, sensitive skin, or eczema, this is the Black-owned skincare brand for you. Alexis Richardson created Talula Skincare products with all-natural ingredients (like coconut oil and shea butter) to help soothe, moisturize, and nourish irritated skin.

✨ Must-try product: Ultra-Moisturizing Body Butter

16 London Grant Co

Handcrafted in small batches in Atlanta, London Grant is about to be your new go-to skincare brand for all things body. From ultra-nourishing oils to resurfacing polishes, everything in the line is made with love to make your skin freaking glow.

✨ Must-try product: Chai Spiced Latte Body Polish

17 Klur

Since its launch, Black-owned skincare brand Klur has been centered around clean, ethical, sustainable, and inclusive beauty (I mean, what's not to love about that??). Founder, product formulator, and aesthetician Lesley Thornton created the collection of multitasking, minimalist products with the intention of helping people achieve optimal skin health.

✨ Must-try product: Immersion Serum Concentrate

18 Hanahana Beauty

Clean, transparent, conscious, and sustainable, Hanahana Beauty is one of those skincare brands you'll feel genuinely proud to buy from. Their goal? To support and uplift women of color by manufacturing their products with natural shea butter from a women's cooperative in Ghana.

✨ Must-try product: Unscented Shea Butter

19 True Moringa

While working as a college student in rural Ghana, Kwami Williams discovered the powers of the moringa tree, and True Moringa was born. The oil from the moringa tree is rich in fatty acids and antioxidants, making it an incredible nourishing treatments for skin and hair.

✨ Must-try product: Simplicity Pure Moringa Face Body Hair Oil

Lauren Balsamo Deputy Beauty Director Lauren Balsamo is the deputy beauty director at Cosmopolitan covering all things skin, hair, makeup, and nails for both the magazine and website.

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