Editors Pick: 10 Beauty Products That Caught My Eye in 2025
From luxurious foundations to budget-friendly blushes, 2025’s beauty lineup is all about skin health, long-lasting wear, and effortless glow. Standouts include D’you’s barrier-repairing moisturiser, Rare Beauty’s viral liquid blush, and Charlotte Tilbury’s airbrushed foundation that feels like second skin. Typsy Beauty’s cushion blush and Maybelline’s Sky High mascara prove that affordable can be fabulous too. With brands like YSL, NARS, and Laneige redefining texture, finish, and skincare benefits, these picks are the perfect blend of performance and indulgence — your makeup bag just got a serious upgrade.
1. D'you In My Defence Barrier Building Moisturiser (₹3,600)
Credits: Instagram
Buy: Buy d'you In My Defence Barrier-Building Moisturiser With 20x More Ceramides (Lightweight & Non-Greasy) Online
This game-changing moisturiser features a patented 5-ceramide blend at 1% concentration—20 times higher than industry standard—combined with cholesterol and fatty acids in the optimal 3:1:1 ratio that mirrors your skin's natural lipids. It contains 40% Portulaca Extract water combined with Bisabolol, Panthenol and Allantoin that instantly calms skin irritation or redness.
Why it's amazing: Users with very sensitive and acne-prone skin report it has repaired their skin barrier. The lightweight yet nourishing texture cocoons your skin without heaviness, perfect for post-breakout recovery, retinol dryness, or barrier fatigue. One pump is all you need for full face coverage!
2. Rare Beauty Soft Pinch Liquid Blush (₹3,200)
Credits: Instagram
Buy: Soft Pinch Liquid Blush • Believe
This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours. The airy and lightweight formula features pure color pigments mixed in a weightless, transparent base for true color payoff that flatters all skin tones.
Why it's amazing: A liquid blush, if formulated properly, can double up as a blush stain which should hang onto your cheeks all day. A little truly goes a very long way with these blushes. Made with Botanical Blend of lotus, gardenia, and white water lily to help soothe, calm, and nourish skin.
3. Typsy Beauty Cushion Liquid Blush (₹960)
Credits: Instagram
Buy: Buy Typsy Beauty Silk Cushion Blush Online
The Silk Cushion collection features buildable, blendable cream-liquid face products married with a convenient, easy-to-use viral cushion-tip applicator for precise application. The pigmented yet buildable formula blends like a dream and is infused with skin-loving Vitamin E and Hyaluronic Acid.
Why it's amazing: The texture feels smooth like silk, and the shades are designed for Indian skin tones. Customers praise the natural glow it provides, noting it's easy to apply, blends nicely, and lasts all day. The precision cushion tip ensures no-mess application!
4. YSL Couture Mini Clutch Eye Shadow Palette (₹6,840)
Credits: Instagram
A couture eyeshadow quad with Satin, Matte, Metallic, and Shimmer finishes for iconic YSL eyes with high pigment payoff in a soft, oil-enriched formula for all day wear. Enriched with precious oils, the formula feels soft on skin and applies easily with high payoff, featuring fig cactus oil harvested from the YSL Ourika Community Garden in Morocco.
Why it's amazing: The textures are amazing, especially the darkest shades which deposit color without skipping and can be built up quite easily for an intense effect. The formulation is buttery-smooth, blending effortlessly onto the lid with rich, buildable pigmentation without any fallout, and stays put all day without creasing or fading. Plus, the luxurious quilted packaging feels like carrying a mini YSL clutch!
5. Charlotte Tilbury Airbrush Flawless Foundation (₹5,000)
Credit: Instagram
Buy: Buy Charlotte Tilbury Airbrush Flawless Foundation Foundation Online
The reformulated version features a new cream-to-air texture called 'Stretchwear' that provides natural-looking coverage lasting up to 24 hours. It features an exclusive moss extract that reinforces skin's protective barrier, helping to improve tone and texture, reduce redness, and hydrate over time.
Why it's amazing: The coverage is full yet far from mask-like, staying fresh and bright-looking all day even through a sweaty commute. It has a soft glow finish that's not wet like Flawless Filter, looks medium rather than full coverage, and genuinely gives skin a blurring, airbrush finish—almost like standing in front of a ring light 24/7. Available in 44 shades!
6. Anastasia Beverly Hills Lip Velvet Lipstick (₹3,200)
Credits: Instagram
Buy: Buy Anastasia Beverly Hills Lip Velvet Lipstick Online
This velvet-smooth lip mousse delivers weightless, true-matte color with cushioned, comfortable wear featuring a teardrop-shaped wand for precise application. The texture feels soft, smooth and bouncy, really cushioning the lip with color while still having movement and slip so it doesn't feel like it's drying down or drying out the lips.
Why it's amazing: The soft-focus, velvety-smooth finish diffuses the appearance of lip texture while being weightless and offering effortless, always polished lip looks. It's hydrating, cushiony, moist and weightless while being fully pigmented and long-lasting, without drying out your lips. The multifunctional wand allows you to both line and apply for one-swipe, on-the-go color!
7. Laneige Lip Sleeping Mask (₹540)
Buy: Buy LANEIGE Lip Sleeping Mask Berry Online
This leave-on lip mask is powered by Korean skincare to soften lips while delivering intense moisture and antioxidants while you sleep, enriched with Berry Fruit Complex, Murumuru Seed, and Shea butter. It uses Moisture Wrap™ technology that creates a mineral network of beta-glucans over the lips to lock in hydration and keep lips moisturized for up to 8 hours.
Why it's amazing: A clinical study showed a 135% increase in hydration immediately after use with 8 hours worth of hydration. The texture feels really nourishing yet super lightweight on the lips without that dreaded sticky residue, adding a nice sheen. Users wake up with pleasantly smooth lips with a more even surface. One pot lasts ages since you need minimal product!
8. TIRTIR Mask Fit Red Cushion Foundation (₹1,743)
Credits: Instagram
Buy: https://www.nykaa.com/tirtir-mask-fit-red-cushion-foundation/p/17712203
This hydrating cushion foundation delivers full coverage with a natural, semi-matte finish, providing up to 72 hours of flawless, fade-resistant coverage. Packed with hyaluronic acid and botanical extracts including hibiscus and red propolis to keep skin moisturized, healthy, and improve elasticity.
Why it's amazing: The formula is water-based, fragrance-free, and contains skin-loving ingredients like niacinamide for brightening, glycerin for moisturizing, and adenosine for anti-inflammatory benefits. It's surprisingly lightweight and almost melts directly onto your skin despite being full coverage, enriched with hydrating ingredients to keep skin feeling and looking fresh and dewy throughout the day. Available in 40 shades!
9. NARS Radiant Creamy Concealer (₹3,100)
Credits: Instagram
Buy: https://www.nykaa.com/nars-radiant-creamy-concealer/p/18631486?productId=18631486&pps=3
The #1 selling concealer in the U.S., this multi-purpose must-have brightens, corrects, and perfects with its luxurious texture and luminous finish, delivering all-purpose, 16-hour perfection. Features unique powders that optically correct, not mask, imperfections including Light-Diffusing Mineral Powder that blurs fine lines and wrinkles while evening out skin tone.
Why it's amazing: It has a mineral-tone balancing powder that works to color-correct the area, not just mask dark circles or blemishes, plus a light-diffusing mineral powder that helps blur the appearance of fine lines. The radiance is bright, light-bulb-skin type radiance—as if someone packaged up 12 hours of sleep and a big cup of coffee in one concealer. Infused with antioxidant-rich ingredients like Magnolia Bark Extract, Grape Seed Extract, and Vitamin E to hydrate, firm, and reduce redness. Available in 30 shades!
10. Maybelline Lash Sensational Sky High Waterproof Mascara (₹719)
Credits: Instagram
Buy: Buy Maybelline Lash Sensational Sky High Mascara Cosmic Black Online
This volumizing and lengthening mascara delivers buildable length and volume that makes lashes go higher with each coat, featuring a lightweight bamboo-infused formula that makes lashes feel weightless. The exclusive Flex Tower flexible mascara wand with a spiral brush design bends to volumize and extend every single lash from root to tip.
Why it's amazing: The waterproof formula gives this mascara an extra boost of staying power that won't smudge during long summer days, perfect for water activities or sweating. After hours of wear and rain, there's no smudging, no transfer, it holds the lashes up, doesn't feel heavy, and doesn't start to crumble. The formula contains beneficial bamboo extract which nourishes, strengthens and improves the condition of lashes while maximally lengthening, thickening and adding volume up to 24 hours. The buildable formula makes it perfect for both natural everyday looks and full glam!
All prices mentioned are approximate and may vary by retailer.
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