JJ Valaya showcases traditional wear collection 'Bursa' at India Couture Week

Designer JJ Valaya showcased ‘Bursa’, his latest collection for men and women, at India Couture Week’s first-ever digital edition with the Fashion Design Council of India.

Valaya began his digital showcase at India Couture Week by sharing a little of his three decades of experience in the Indian fashion industry, celebrating how far his brand has come. Praising the accessibility of the online medium, Valaya said: “You’re all my special guests,” as he invited viewers to see his first-ever fashion film.

“The couture show this season, whilst narrating the Ottoman Saga, revolved around the three key silhouettes of Indian weddings and celebrations: the lehenga, the sherwani and the sari,” Valaya said about his collection, the FDCI shared on Facebook.

Bursa showcased Valaya’s signature opulent embellishments with a colour palette of deep jewel tones, metallics, bright red, and splashes of bright yellow. Looks were styled with jewellery by Archana Aggarwal and the rich, traditional aesthetic was kept current with the addition of simple leather belts with gold monogrammed circular buckles for both men and women.

Valaya’s showcase saw models walk around a traditional interior, decorated with flowers and candles. The dim light highlighted the collection’s metallic embellishments and the film was a celebration of maximalism.

The collection was created for the 2020/2021 festive season and launched on the brand’s dedicated e-commerce store and on Whatsapp messaging service after the showcase.