Kao USA is reducing plastic by 50% for John Frieda Hair Care with its newly developed and commercialized Tube-Like-Pouch --  a first in the mass premium beauty industry.

The unique packaging structure uses 50% less plastic than the iconic John Frieda 8.45 oz. tube. The material is ultra-flexible, and allows every last drop of product to be squeezed out.

Initially, the product range offered in Tube-Like-Pouch includes John Frieda Frizz Ease Daily Nourishment shampoo and conditioner and Sheer Blonde Highlight Activating shampoo and conditioner. The product is available now exclusively for a limited time in select 200 Walmart stores. 

Aaron Woodard, Packaging Engineer at Kao USA Inc., says, "This groundbreaking beauty application serves our consumers' desire to transform their hair, while also reducing their impact on the environment. With Kao's TLP, we have reliable functionality of a normal tube, but the lightweight flexible packaging also allows you to squeeze until the last drop."

More about Kao's achievements are in its 2020 Sustainability Data Book, which tracks the progress against The Kirei Lifestyle Plan and Kao's goals.