Shopping online can be especially fun when the platform offers the latest designs without being heavy on your pocket. And we know that once you’ve found the right place, you cannot stop yourself from indulging in some retail therapy. If you’re looking for a new online shopping destination then here’s your cue: Urbanic, a London-based global brand is here to fulfill all your sartorial demands.

Hunting for clothes and accessories online that fit the bill for what you’re looking for can be a daunting task. And to be honest, frustrating. But with the Urbanic app, you can find separate sections for partywear, business wear, specially curated pieces for occasions and the weekend. And that’s not all. If you’re the one who likes to stay up-to-date with the ongoing trends, then the ‘Trends’ section on the app will be your knight in shining armour. To state it simply, Urbanic is your one-stop solution to get your hands on some new, trendy designs.

From dresses, jumpsuits, blazers, tops, pants to high-utility denims, the brand goes much beyond the usual. Take your pick from a whole section dedicated to co-ord sets, beachwear, fusion wear and classic outerwear (yes, even trench coats!).

Urbanic believes that fashion has no ‘perfect size’ and its aim is to redefine fashion with the latest designs and styles in varied sizes. Keeping in mind an inclusive fashion space, the brand’s first campaign #MyRightToWear gave rise to body positivity with a range of plus size clothing. The brand roped in influencers, actors, YouTubers, body positivity activists and models of different body types to propagate the thought.

Also, it focuses on helming a close-knit family and here’s how: every time you make a purchase from the Urbanic app, you can become a part of the #UrbanicSquad which is a digital space and hashtag on Instagram with pictures of influencers donning outfits from Urbanic. This idea is meant to bring about an association of oneness.

And while you shop in quarantine, the brand is rolling out TGIF (Thank God It’s Fashion) sessions in which it talks about all things fashion and hosts fun activities. Now that you know everything about this new place, go ahead and fill up your carts!

Photographs: Courtesy of Urbanic